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Celebrate the Qixi Festival with our hand-picked selection of romantic campgns and products that promise to pamper your loved one.
The Qixi Festival, often called Chinese Valentine’s Day, falls on the seventh day of the seventh month in the lunar calendar, which will be August 22 this year. Inspired by a legendary story about two lovers separated by the heavens who meet once every year, this festival is steeped in romance and anticipation. Scroll below to discover our curated list of romantic campgns and products designed to enchant your special someone.
Balenciaga:
A standout campgn that embodies the essence of #couplegoals, featuring real-life couples wearing Balenciaga's latest pieces while sharing candid stories about their love journeys. The collection is shot by Shinichi Tsutsui and highlight spontaneity and endurance in love agnst the backdrop of familiar Balenciaga aesthetics.
Bottega Veneta:
Bottega Veneta’s new film “Towards You” directed by Jess Jing Zou celebrates the universal language of love today through vibrant stories set across China. The narrative follows characters embarking on a thrilling journey towards their loved ones, encountering strangers and past lovers along the way to emphasize the joy and high-energy associated with falling in love.
Loewe:
The luxury brand Loewe reimagines the mythological roots of Qixi into a contemporary tale featuring actor Leo Wu and model Wang Zhenzhen. The campgn is adorned with exclusive editions of the new Hammock Hobo mini bag, featuring gold and silver star charms that echo the film’s theme of folded love notes.
Alexander McQueen:
Inspired by the orchid bloom, Alexander McQueen presents a special capsule collection titled “Lan Ye” or Orchid Night. This enchanting line showcases the beauty of the flower as it is dissected into prints and transposed agnst McQueen’s signature styles in military hues. Chinese actor Yang Youning adds to the allure with the Seal bag featuring a heart logo patch that captures the romantic mood.
DolceGabbana:
DolceGabbana celebrates Qixi through collaborations with Chinese artist Santu Song, creating three kaleidoscopic prints that embody the spirit of love and romance. This extravagant collection extends into ready-to-wear garments and accessories, perfect for embracing the Dolce Vita lifestyle.
Moncler:
Offering practicality and functionality in a palette of monochromatic and gender-fluid clothing, Moncler’s capsule collection is ideal for Qixi celebrations. The heart logo patch on each piece serves as a subtle yet poignant symbol of love during this special occasion.
Kenzo:
Kenzo’s FallWinter 2023 collection by Nigo pays homage to the Swinging '60s with a graffiti illustration that redesigns the Kenzo logo into a heart motif. This modern approach is manifested in streetwear staples like t-shirts and hoodies, making it perfect for those who appreciate contemporary style.
Loro Piana:
Loro Piana’s Chinese Valentine’s Day capsule collection presents a range of romantic hues such as rose quartz and aquamarine to symbolize enduring love. Crafted with exquisite quality craftsmanship, the assortment includes pastel Extra Pocket 19s, baseball hats, cashmere sweaters, leather goods, and fine jewelry pieces.
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Chinese Valentines Day Campaigns Overview Qixi Festival Romantic Selection Guide Luxury Brands Love Stories Showcase Exquisite Editions for Special Occasions Iconic Prints Reflecting Traditional Tales Fashionable Accessories with Heart Symbols